Helix

Just before Covid hit in 2020, a client was set to launch a home inspection business. As life goes, plans changed and this brand was never able to live in the world.

Home inspection requires a trained eye—the ability to spot problems with structure and mechanicals to help prevent a potential buyer from buying a defective home. A helicopter not only is used for searching, the client’s father used to build and fly helicopters before his passing. This brand held a personal meaning as well as a telling the story of his home inspection services.