GW Murphy
In 2020, GW Murphy approached us with a sizable project including all five of their brands and the idea to add a sixth. They have a massive roofing material operation involving liquidation, wholesale, and retail. They have physical locations in Indiana, Illinois, Mississippi, and Louisiana. The task involved creating a unified umbrella brand that would be sales facing while rebranding their other five existing brands. We created the house with a “G” as the roof to signify their industry and say that they are a family of brands all under one roof—working together. We then took the legacy brands and visually unified them all without alienating the equity they built in their own contexts.
The total project included:
Brand Identity for GW Murphy
Rebranding 5 legacy brands
5 websites w/ a centralized e-commerce site for retail
9-panel brochure
A “values” PowerPoint presentation
